September 23, 2011

Conference programme published

Conference programme published today.

The full programme can be downloaded in section Programme.

Attachments:

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Keynote speakers

PROFESSOR GABOR REKETTYE

University of Pecs, Hungary

PROFESSOR HANS RUEDIGER KAUFMANN

University of Nicosia, Cyprus

Important dates

Abstract submission: March 10, 2011
Abstract acceptance notification: March 25, 2011
Full paper submission: June 10, 2011
Paper acceptance notification: July 1, 2011
22nd CROMAR Congress: October 6-8, 2011

Registration fee

* Registration fee for CROMAR members. More info here.

Media Sponsors

Congress Topics

Marketing environment
Social media marketing
Research methodology
CRM in B2C and B2B markets
Product development and brand management
Pricing strategies
Marketing communications
Channel management and logistics
Marketing metrics

Marketing education
Ethics and consumer protection
Contemporary marketing practices
Other relevant topics